How to Distribute Your Podcast to All Major Platforms

Creating an amazing podcast is only half the battle—you also need to make sure your show reaches as many listeners as possible. Effective podcast distribution ensures your content is available on all major platforms where your target audience listens.

In this article, we break down how to distribute your podcast to all major platforms. Whether you’re launching your first episode or scaling your audience, knowing how to distribute your podcast is key to reaching listeners on Spotify, Apple Podcasts, Google, and beyond. Let’s get your voice everywhere it needs to be.

Ten Arguments in Favor of Podcast Editing
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Why Podcast Distribution Matters

Your podcast’s success depends heavily on its availability across platforms. Distribution increases:
• Audience reach
• Discoverability
• Subscriber growth
• Monetization opportunities

Step 1 – Choose a Podcast Hosting Platform

Your hosting platform stores your podcast episodes and generates your RSS feed, which is essential for distribution.

Popular Hosting Platforms

• Buzzsprout
• Podbean
• Libsyn
• Anchor (by Spotify)
• Captivate

What to Look For

• Reliable uptime and storage
• Detailed analytics
• Easy integration with major directories

Choose a Podcast Hosting Platform
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Step 2 – Set Up Your Podcast RSS Feed

Your hosting platform will generate an RSS feed—a unique URL that contains your podcast’s metadata and episode information.

Step 2 – Set Up Your Podcast RSS Feed to Distribute Podcast to All Major Platforms
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Key RSS Feed Components

• Podcast title and description
• Episode titles and show notes
• Cover art and category tags

Step 3 – Submit Your Podcast to Major Directories

To maximize exposure, submit your RSS feed to these top platforms:

Step 3 – Submit Podcast to Major Directories to Distribute Podcast to All Major Platforms
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Apple Podcasts

• Create an Apple ID
• Log in to Apple Podcasts Connect
• Submit your RSS feed

Spotify

• Log in to Spotify for Podcasters
• Submit your RSS feed and verify ownership

Google Podcasts

• Go to Google Podcasts Manager
• Add your RSS feed and verify ownership

Amazon Music & Audible

• Submit your podcast at Amazon Music for Podcasters

Stitcher (Optional)

• Create a Stitcher Partner account and submit your RSS feed

TuneIn (Optional)

• Submit your podcast through TuneIn’s submission form

Step 4 – Promote Across Additional Platforms

Beyond the major directories, distribute your podcast to:

Podcast Aggregators

• Overcast
• Pocket Casts
• Podcast Addict

Social Media & Website

• Share new episodes on platforms like Instagram, Twitter, LinkedIn, and Facebook
• Embed episodes on your website or blog

step 4 – promote across additional platforms to distribute podcast to all major platforms
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Step 5 – Optimize Metadata for Better Discoverability

Ensure your podcast metadata is accurate and engaging:

Step 5 – Optimize Metadata for Better Discoverability to distribute podcast to all major platforms
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Key Optimization Tips

• Use clear, keyword-rich titles and descriptions
• Include detailed show notes with relevant links
• Add episode numbers and guest names where applicable

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Step 6 – Keep Your RSS Feed Updated

Maintain an active and accurate RSS feed to avoid distribution issues:

Best Practices

• Update episode details consistently
• Fix broken links or missing metadata
• Ensure your hosting platform remains active

Common Podcast Distribution Mistakes to Avoid

Ignoring Smaller Directories

• Smaller platforms often have loyal, niche audiences

Not Verifying Submissions

• Always check your podcast’s appearance on each platform

Poor Metadata

• Incomplete or inaccurate metadata can hinder discoverability

Common Podcast Distribution Mistakes to Avoid to distribute podcast to all major platforms
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Ready to Maximize Your Podcast Distribution?

How to Distribute Your Podcast | Get on Spotify, Apple, and More
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Effective podcast distribution ensures your content reaches listeners wherever they are. By following these steps, you can expand your podcast’s reach, grow your audience, and set your show up for long-term success.

At Social Peak Media, we specialize in full-service podcast production and distribution strategies. Contact us today to make sure your podcast is heard everywhere.

Disclosure: Our blog contains affiliate links to products. We may receive a commission for purchases made through these links. However, this does not impact our reviews and comparisons. We try our best to keep things fair and balanced, in order to help you make the best choice for you.

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