How to Script Reels in 3 Scenes

Why Reels Need a Script

This guide explains how to script reels in three scenes using a simple Hook, Body, and Call to Action framework. You will learn how to apply this structure in a way that aligns with human attention and how Instagram distributes content across its platform.

Why 3 Scenes Work: Hook, Body, and CTA

Short-form videos must capture attention quickly. Research shows that viewers decide whether to keep watching within the first few seconds, making the opening critical.

Hootsuite also advises creators to introduce the subject immediately to avoid early drop-off.

Structuring your script into three clear scenes ensures your story flows logically while keeping viewers engaged:

• Hook: Open with a scroll-stopping moment or statement
• Body: Deliver the core message, tip, or story
• Call to Action: Tell viewers exactly what to do next

This mirrors classic storytelling, compressed for short attention spans.

Scene 1: The Hook

The hook is your invitation. It must stop the scroll instantly.

Research from UpGrow highlights that the first moments determine whether viewers continue watching. Effective hooks do three things:

1. Create curiosity
   Use phrases like “Wait until you see this” or “The hidden tip nobody mentions.” These promise value and trigger curiosity.
2. Deliver visual impact
   Start with a visually striking opening shot such as bold text, movement, or an unexpected reveal. Viewers process visuals faster than words.
3. Use captions
   Many viewers watch without sound. UpGrow notes that videos with captions perform better for completion.

Avoid repurposing watermarked videos. Instagram favors original content. Keep the hook under five seconds.

Example hook phrases include:

• Stop if you want to get more followers
• The biggest mistake people make when
• Learn my marketing secret in seconds

Scene 2: The Body

Once you have attention, the body delivers value.

The VMG Studios script-writing guide recommends presenting your idea concisely. Hootsuite also advises keeping Reels focused on one clear message.

To craft a strong body:

• Identify one core message
• Show rather than tell using visuals or demonstrations
• Keep energy high with quick cuts and movement
• Reinforce key points with on-screen text or stickers

Instagram allows text overlays, polls, and prompts that help clarify the message and encourage interaction.

Scene 3: The Call to Action

The call to action converts attention into action.

The VMG Studios guide emphasizes that explicitly telling viewers what to do next increases effectiveness.

Effective CTAs are:

• Clear and direct
• Aligned with your goal
• Placed after the value is delivered

Examples include:

• Save this Reel so you do not forget
• Try this and tag me
• Follow for more tips

Shares and saves are strong engagement signals that Instagram values.

Understanding the Instagram Reels Format and Algorithm

To script effectively, you need to understand the container you are working in.

Format and Technical Basics

Reels support vertical video with high resolution and clear framing. Prioritize vertical composition, good lighting, and trimmed silences. Instagram’s native tools allow cutting, cropping, and speed adjustments that help keep pacing tight.

How the Algorithm Ranks Reels

Instagram uses AI to rank Reels based on predicted engagement.

Key signals include:

• Watch time
• Completion rate
• Shares and saves
• Comments and follows

Adam Mosseri has publicly stated that retention and interaction influence distribution.
Source: https://about.instagram.com/blog/announcements/instagram-ranking-explained

How the 3 Scenes Support Reach

• Hook increases early watch time
• Body maintains retention
• CTA drives interaction

This structure supports both viewer behavior and algorithmic signals.

Pre-Production and Script Planning

Before filming, define:

• The audience’s pain point
• The desired outcome
• The story arc across the three scenes

Writing one sentence per scene keeps your Reel focused and prevents rambling.

Research and Trends

Hootsuite recommends monitoring trending audio and formats, while remembering that many viewers watch without sound. Balance trends with captions and clarity.

Align With Your Audience

Trends work best when adapted to your niche. Content should be relevant, not random.

Filming and Editing for Impact

Filming Tips

• Use a tripod or stable surface
• Frame each scene intentionally
• Use consistent lighting

Editing Best Practices

Instagram’s editor allows:

• Trimming and cutting
• Voiceovers
• Smooth clip alignment
• Light effects and filters

Use effects sparingly. Authenticity performs better long-term.

Captions, Sound, and Text

• Captions improve accessibility and retention
• Trending audio can boost discoverability
• On-screen text should be readable and concise

Publishing and Optimization

Captions and Hashtags

Use the first line of your caption as a hook. Include relevant keywords naturally. Use a small set of targeted hashtags instead of many generic ones.

Testing and Iteration

Track:

• Reach
• Completion rate
• Saves and shares
• Follower growth

Refine hooks, bodies, and CTAs based on performance.

Mastering Reels Through Storytelling

Instagram Reels remain a powerful channel for reaching new audiences and deepening connections with existing followers. The key to success is not just recording, but scripting a concise, compelling story.

By dividing your Reel into three scenes: Hook, Body, and Call to Action, you align with human attention patterns and the algorithm’s preference for watch time and engagement.

Use captivating hooks that stop the scroll, deliver clear value in the body, and finish with a direct call to action. Combine this framework with solid technical execution and consistent testing, and you will create Reels that engage, resonate, and convert.